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Technology & Telecom
Motorola
Mari Carswell led a black box marketing team on a new product launch for Motorola, leveraging the first wireless technology in handheld devices, and also led advertising their two-way radios.
Tao XM2GO Product Launch
Mari Carswell led the Hauser team that created the Tao brand to launch cutting-edge, wireless handheld technology. The first product launch at the Consumer Electronics Show (CES) was for Tao's XM2Go wireless handheld radio and the first wireless handheld entertainment device.
Cingular Wireless
Mari Carswell led the team building a Cingular NASCAR website to engage 14,000 employees in promoting the sport. Cingular was already the second largest carrier when it purchased and adopted the legacy AT&T name for $41 billion.
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