Food, QSR,and C-Stores
Ukiyo Promotional
Produced for Southern Cross Hospitality group. Photography contributions by Katie Harris.
As Sr. VP of Strategy & Business Development, Mari Carswell led Hauser Group's team (including Spyhop) to develop this award-winning campaign that positioned and took the Wild American Shrimp brand to national prominence among discerning chefs, grocers, "foodies," and "food divas."
"The Shrimp You Thought
You Were Eating"
Awards
Rock Stars at the Emmy's
Jim Carswell was honored to be nominated for a 2019 Southeast Emmy for Best Director Short Form, for his work on the "Southern Rock Stars" television commercial for Parker’s Kitchen.
MAXimum Reward
The MAX Awards (Marketing Awards for Excellence) recognize the creative genius of marketers and marketing in Georgia. Mari Carswell led the Hauser team in developing the Wild American Shrimp marketing campaign to receive this honor.
Tacos & Coffee?
Convene Magazine named this online video created by Spyhop as the Best in Show Destination Video. The fun segment was part of #TrendingSavannah, a series of culinary-themed video content produced for Visit Savannah. It profiles Foxy Loxy Café, which serves … well, take a guess. “
All Thanks to You
It turns out that thanking your customers can be rewarding! This Southeast Emmy-nominated branding spot illustrates how the loyalty of Parker's Kitchen customers enables the fast-growing convenience store chain to give back to its communities.
Mrs. Smith's
Captain John Derst's
Sunbeam
Dixie Crystals & Imperial Sugar
While at Hauser Group, Mari Carswell developed added-value promotional partnerships for these sister sugar brands, including executing a Sugar Bowl National Championship Game sponsorship.